AI In Construction: How Construction Companies Can Get Ahead With AI - Wes Towers

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Construction’s an industry that goes up and down.

And right now? The game’s shifting. Fast. Especially with AI.

Wes Towers is the founder of Uplift 360. He shares what happens when the construction industry starts paying attention to digital marketing — and what role AI plays in it.

Wes and I got into it:

• Why construction companies are finally rethinking how they show up online

• How to create content that actually sounds human (even if you use tech to make it faster)

• The truth about Google and “AI content penalties”

• Why brand voice and storytelling matter more than ever

• How construction companies are doing content creation from a new angle (filming on-site videos).

Wes has spent years helping construction businesses build stronger brands. His approach is simple: less noise, more strategy.

Listen now!

Connect with Wes here: ⁠https://uplift360.com.au/

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