What does it actually take to sell a book? And more importantly, can men in billowy shirts be considered their own literary genre?


This week on Genre'd Off Book, Elyse and Katy are joined by Meredith and Erin, founders of The Book Launch Club, to talk about the business of book marketing, why BookTok followers don't always translate into book sales, and why romance deserves a little more respect.


Plus, we're talking favorite tropes, the female gaze, Heated Rivalry, and enough book recommendations to completely derail our TBRs.


Find our guests at thebooklaunchclub.com and on Instagram @thebooklaunchclub.

Follow Genre'd on Instagram, TikTok, and YouTube @genredpodcast. New episodes every Thursday!

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