#31: From Startup to Scale: The Role of Clear Values and Communication (with Rick Knudtson)

Get an inside look at what it takes to build and scale a powerful workplace culture in today’s fast-moving business world. In this episode of the BetterCulture Podcast, Rick Knudtson, co-founder and CEO of Workshop (and previously Flywheel) joins Brett Hoogeveen to share hard-earned lessons from building high-performing teams—and the modern tools that make employee communication a true driver of engagement and results. Hear why most large organizations still struggle to connect with their people, how Workshop changes the game with smarter internal comms, and the non-negotiable role of core values, hiring standards, transparency, and meaningful rituals in shaping culture. With practical stories, leadership insights, and a peek behind the curtain of a fast-growing tech company, this episode is a must for leaders aiming to unite, inspire, and elevate their teams.