“Creative is Batman, measurement is Robin,” says Pranav Piyush, co-founder & CEO of Paramark. Today on The Intelligent Marketer, he talks with Mike & Rishabh about why measurement should support, but not replace, bold marketing ideas; and how Paramark is helping CMOs and CFOs find common ground. They also discuss what it takes to build an experimentation culture inside a marketing org, what great planning and forecasting looks like, and how founder-led marketing can scale without losing authenticity.

Links:

⁠⁠⁠⁠⁠⁠⁠⁠⁠Paramark

Pranav's LinkedIn

⁠⁠⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

 

⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Mike Duboe and Rishabh Jain. Innehållet i podden är skapat av Mike Duboe and Rishabh Jain och inte av, eller tillsammans med, Poddtoppen.