On this episode of No Free Lunch, Ndamukong sits down with Christian Johnston, founder of GLD, to unpack how he turned a small dorm-room hustle at Duquesne University into one of the most recognizable jewelry brands in the game.
Christian shares the early days of bootstrapping the business, the discipline it took to grow without outside capital, and why building slowly allowed GLD to scale the right way. He also breaks down how authentic relationships, not just sponsorship dollars helped the brand connect with stars like Micah Parsons and become a major player in the NIL era.
The information provided on this podcast is for informational purposes only and should not be considered financial or legal advice. Always consult with a qualified financial and/or legal professional before making any legal or financial decisions or investments.
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