Peter Boolkah, a 21-year business coach and now published author, shares how his signature framework, the Hamster Wheel Trap, explains why founders build businesses that depend entirely on them, and how to start buying back your time before burnout sets in.
Peter's book, Your Business Sucks, is the result of 20 years of research and explains why most businesses never actually get sold, they just get closed down, and what it takes to sell for maximum valuation.
Peter is on a mission to guest on 1,000 podcasts in 12 months, and he breaks down why podcast guesting can be an even faster path to visibility than hosting your own show.
In this episode of Abbey the Podcast Lady, Abbey Graves welcomes Peter Boolkah, a business coach of 21 years and newly published author, matched with Abbey through Podmatch. Peter shares the winding, mostly accidental road that led him from corporate life and a failed restaurant venture into coaching, and eventually into writing his first book after two decades of research.
The conversation dives into Peter's new framework, the Hamster Wheel Trap, which explains how founders unintentionally build businesses that can never run without them, and why most entrepreneurs end up destroying their own lives while building something that was meant to give them freedom. Peter and Abbey also talk through what it actually takes to prepare a business for sale, why 80 percent of businesses fail within five years, and the mindset shift Peter leans on with every client: it is not about what you can do, it is about what you need to learn.
The episode closes with Peter's approach to podcast guesting, including his goal of appearing on 1,000 shows in 12 months, why he believes being a guest can be easier and more strategic than hosting, and how consistent show notes and transcripts help train search engines and AI tools to find your message. Peter's book, Your Business Sucks, is available now on Amazon.
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