James and Becca welcome James Dunn and Richard White, co-founders of Backpedal, to the Looking For Growth podcast.
Backpedal is a private bike and e-bike theft recovery service. Customers pay a subscription, Backpedal fits a tracker, and when a bike is stolen the company dispatches a network of recovery agents.
James is an aerospace engineer by background, with a stint in defence and banking.
Richard spent two decades in product innovation and consulting in Cambridge.
The episode covers: why almost no bike thefts are properly investigated or solved, how Backpedal tracks, finds and reclaims stolen bikes, and why professional recovery succeeds where the current system fails.
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