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How you feed your kids is one of the biggest decisions you'll make as a father — and the forces working against you are massive, profitable, and deeply embedded in our culture. From the processed food industry to pharma to the hospitals that profit from chronic disease, there's a pipeline designed to keep your family sick and dependent.
Sam and Cole break down:
Why the incentives are all wrong (and who benefits when your kids are unhealthy)
The lies we've been sold about fat, cholesterol, and what's "healthy"
Hard decisions they've made: cutting way back on eating out, investing heavily in quality food
How to get on the same page with your partner and create a unified front
Why you can't outsource this — you're the only one who actually has your kids' best interests in mind
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