What happens when a brand strategist turns the mirror on herself? In this personal solo episode, Rachel Hale gets real about one of the hardest questions in personal branding: what do you actually want to be known for? Sparked by a friend's newsletter and a yoga class that cracked something open, Rachel explores why multifaceted people struggle to niche down, what a sun salutation taught her about alignment, and why "I don't know" might be the most honest place to start. If you've ever frozen at the blank page of your own brand story, this one is for you.
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