Best of LinkedIn: Go-to-Market CW 40/ 41

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks

This edition highlights that professional services and modern go-to-market strategies are undergoing a massive transformation driven by artificial intelligence and automation. Firms are shifting their pricing models away from traditional billable hours toward outcome-based fees, while restructuring talent development around critical thinking and AI-agent oversight. Within modern sales operations, legacy software stacks are being replaced by modular, data-driven architectures that utilize specialized tools like Clay, automated context graphs, and advanced LLMs. Furthermore, industry experts emphasize that successful commercial execution relies heavily on fundamental business clarity, accurate data foundations, and trusted buyer relationships

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