You're doing everything right. The team is working hard, the process looks sensible, the effort is real. And yet — somehow — it's still not working. And nobody quite wants to say why.


In this one, we use our own dance teaching as a live case study in kill, pivot, commit decisions: two years of tweaks, probes, and exhausted options before one unexpected forcing function finally made the decision for them.


  • Why the real problem is often visible — but no one can look at it straight on
  • The difference between a panicked pivot and one that feels like settling (the good kind)
  • How "problems grow to the size they need to" before you can act — and what that costs in the meantime
  • The invisible organisational boundaries that make the logical option impossible
  • Why loyalty to early customers makes the necessary pivot harder than it should be
  • The Transactional Analysis trap that turns your friends into an audience for a problem you don't actually want solved
  • Fat Duck or McDonald's — and why the middle is the worst place to be


For anyone who's been doing the sensible thing for long enough to suspect the sensible thing isn't working.


Links & References




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