Ever scrolled past an ad on Instagram or TikTok? A creative strategist was paid to craft that! Dive into the world of creative strategy, the role that I stumbled into in 2021, right after the pandemic hindered traditional job opportunities. In this session, I take you behind the scenes of a live ad-writing workshop with my community. Witness how we research archetypes, create compelling hooks, and build out a comprehensive creative brief for real brands. This is a peek into the everyday life of a creative strategist. Here's what we cover:

Understanding the role of a creative strategist and why brands invest in it.

Techniques for researching archetypes and developing customer psychology profiles.

Introducing the Evidence Test Framework to predict the effectiveness of an ad angle.

Crafting multiple hook variations for a single advertisement.

What's involved in developing a creative brief, including scripts and visual directions.

0:00: what a creative strategist does3:19: researching the archetype5:43: my evidence test framework7:56: building the full ad brief #creativestrategist #ad-writing #archetyperesearch #customerpsychology #adhooks #creativebrief #remotecareer #freelancing See show notes: https://inlet.fm/denee/episodes/6a8910f3feca7bf69bb7221f Learn more about your ad choices. Visit podcastchoices.com/adchoices

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