Mazen Nahawi, founder and group CEO of CARMA and RAIYN, joins Earned First to assess the communications landscape of the ongoing US-Iran conflict. Drawing on CARMA's media intelligence data, he argues that the largely neutral view of Gulf countries reflects a deficit in terms of incomplete storytelling rather than active hostility, and one that Iran's disciplined communications strategy is effectively exploiting.
Nahawi also reflects on building two global holding groups out of the Middle East, the cultural and operational advantages that emerging-market businesses bring to the industry, and why the gap in communications today is less about capability than courage.
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