In this episode of AI’ve Got Questions, Stacey sits down with Megan Eisenberg, CMO of Samsara, to unpack how she’s turned AI from a vague mandate into real momentum across a 230-person marketing organization.
Megan shares how she set clear expectations for AI usage, gave her team permission to experiment, and created the conditions for real innovation, without waiting for a perfect playbook. From internal hackathons and AI “power hours” to building in-house tools that track how Samsara shows up in LLMs, this conversation goes deep on what’s actually working.
You’ll hear how Samsara’s marketing team is:
Driving productivity and speed with AI-native workflows
Rethinking SEO and PR in a world dominated by LLMs
Automating ABM campaigns that used to take weeks to build
Creating a culture where experimentation, curiosity, and learning are rewarded
This episode is a must-listen for CMOs and marketing leaders who know they need to embrace AI but aren’t sure where to start, especially inside larger, more complex organizations.
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