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Part 3 – Celebrity Endorsements and Advertising

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Why do companies use celebrities in advertisements? Do celebrities really influence people's purchasing decisions? Are advertisements featuring celebrities more effective than ordinary advertisements? Should celebrities be responsible for the products they endorse? Do people trust celebrity advertisements nowadays? Why or why not? How has social media changed the way famous people advertise products? What are the advantages and disadvantages of using celebrities in advertising? Do you think influencers are becoming more effective than traditional celebrities in advertising?

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