Transatlantic Leadership: How the BPMA is Transforming the Branded Merchandise Industry

In this episode of Branded Wor(l)ds, Steven Baumgaertner and Jeff Solomon sit down with BPMA CEO Phil Goodman and Chair Tom Robey to explore the profound shift taking place across the promotional products sector. The conversation highlights how the historic association is driving change through a strategic rebrand that fosters emotional connection, while urging businesses to leverage artificial intelligence to evolve from transactional logo printers into high-value marketing partners. Together, they share why strong leadership, international collaboration, and a genuine sense of community are more vital than ever in navigating today's global landscape.