54: LinkedIn Coaching Session: Positioning a Workplace Wellness Business

What do you do when you're great at what you do... but you're not sure how to talk about it on LinkedIn?

In this special coaching episode, I sit down with listener Anir, a biologist, yoga teacher, and somatic movement practitioner who wants to use LinkedIn to connect with organisations and bring workplace wellness programs to their teams.

In this episode, you'll learn:

• Why your LinkedIn profile should come before your content

• How to position a service that people may not be familiar with

• The difference between speaking to your clients and speaking to the people who hire you

• How to identify the right audience on LinkedIn

• Simple ways to research your target market before creating content

Interested in being coached on a future episode?

Send me a message and tell me what you're struggling with: https://www.speakpipe.com/JuliaZatta

Connect with Julia on LinkedIn:

https://www.linkedin.com/in/julia-zatta/

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Book a 1:1 content consultation: https://juliazatta.myflodesk.com/power-hour

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