Why Perspective and Not Compliance Creates a Stronger Safety Culture I Justin Hinks

“In our career field, we can't be in cruise control. Right? Safety matters too darn much to put it in cruise control." - Justin Safety leadership is not about adding another checklist or sending another reminder. It is about helping people see risk differently and giving them a reason to make safer choices. Justin Hinks, Director of Safety at Furniture Mart USA, brings an unconventional perspective shaped by his journey from farm kid to high school principal to safety leader. In this episode of The Canary Report, host Michael Zalle sits down with Justin to explore how the “Safe 2 Home” mentality can move safety beyond compliance and connect it to what matters most: getting people home to the people they love. Justin shares why visiting 70 locations in four months can build more trust than generic safety communications, how a simple perspective exercise can help teams spot hazards they have become blind to, and why coaching and relationship-building are critical to changing behaviour. He also explains how innovative waste-reduction initiatives can turn an environmental challenge into a business opportunity.