The Caribbean Premier League calls itself the Biggest Party in Sport. But behind the scenes, it’s building something far more strategic and far more interesting to sponsors.
Mark Harrison sits down with Tara Wilkinson from the Republic Bank Caribbean Premier League to unpack how the CPL has quietly built one of the most sophisticated commercial infrastructures in regional sport. From Louder ID, a unified digital membership giving partners on-demand access to audience segments like Digital Superfans, High-Value Purchasers, and Music & Entertainment crossover fans, to Rush, a 365-day linear TV channel filling the year-round inventory gap, CPL isn’t just selling logo placements anymore. It’s selling into an ecosystem.
The conversation covers Republic Bank’s integrated partnership, what it means to build a media company around a sport property, and why the WCPL’s “She’s In” relaunch, with its festival format in Barbados and a fourth franchise expanding into Jamaica, could be a major sponsorship opportunity in sport right now.
If you’ve ever wondered what world-class partnership infrastructure looks like outside the major leagues, this is the episode. You’ll hear exactly how it works and why it matters.
Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape.
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