In this episode of FEMME TOTALE, Ivana Milicevic sits down with Catherine Kelly, Partnerships Manager at AG1 (Ireland & UK), to dive behind the scenes of the creator economy and influencer marketing. Together, they break down what brands are truly looking for, the keys to pitching successfully beyond just follower count, the importance of authenticity and professionalism in collaborations, and a look into daily wellness with AG1.

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