You have an idea. A product. A vision. But do you actually know why your brand should exist and why people should remember it? In this episode, Ivana sits down with Jan Livingston, advertising expert and co-founder of Gray Whale Gin. Together, they dig into what few entrepreneurs actually dare to do: ask the hard questions before they build. This isn’t an episode about logos or social media. It’s about the invisible foundation of a brand that lasts. Hosted on Acast. See acast.com/privacy for more information. Rss Apple Podcaster →
