This week on The People Run, I’m joined by Olivia, a former British Army soldier, fitness presenter, runner, and HYROX athlete.

We talk about the rise of run clubs, why HYROX has exploded in popularity, and what so many people are really searching for when they sign up for races, join a community, or take on hard challenges.

Along the way we discuss Olivia’s path from the Army into fitness media, how running became more than exercise, racing around the world, the culture surrounding HYROX, social media authenticity, and why community might be the most underrated part of endurance sports.


Chapters

00:00 HYROX, Half Marathons & Why Everyone's Obsessed

08:49 The Accidental Path: Army, Media & Staying Busy

12:51 How Running Became Her Identity

19:31 Why We Fly Across The World To Run

25:36 Preparing For HYROX

31:07 HYROX: Online vs Reality

39:40 What's The Point? Social Media & Authenticity

45:41 Why We Keep Doing Hard Things


Follow Olivia:

instagram.com/oliviacoxlondon/


Follow The People Run Podcast:

instagram.com/thepeoplerunpodcast/
Music: instagram.com/mech__beats/





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