What does it take to build a $3 million chiropractic practice while working only three and a half days a week — and taking every second month off?
Dr. Simon Floreani has spent 30 years challenging the traditional practice model, working with 30 associates, developing a progressive equity buy-in system, and building a business designed around his life instead of allowing the business to control it.
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Dr. Simon Floreani runs Vitality Group in Australia and co-founded Chiropractic Mastery with his wife, Jennifer. In this episode, Simon breaks down the principle-driven approach that allowed him to go from working three days a week early in his career to eventually taking weeks, months, and even 10 months away from practice without watching the business collapse. He explains his progressive buy-in model, where the right associate can receive an initial 10% equity stake and progressively purchase more ownership, creating a pathway from associate to business partner instead of eventually losing entrepreneurial doctors to their own practices.
Simon also explains why he believes chiropractors should be rewarded based on performance rather than salary, how Well Adjusted Babies grew from an associate manual into a book that sold roughly 500,000 copies, and how simply showcasing the beauty of chiropractic adjustments took his social media from zero to millions of views within six months.
If you're a chiropractor who wants more freedom without sacrificing revenue, wants to retain great associates, or is trying to build a practice that can eventually operate without your constant presence, this episode offers a completely different way to think about ownership, succession, and designing your career.
TIMESTAMPS:
00:00 Intro
00:53 Month On Month Off
01:24 Principle Driven Schedule
03:31 When Is Established
03:42 Becoming A Beacon
05:49 Numbers And Systems
08:30 Associates And Trust
09:29 Mastery And Coaching
12:41 Find Your Niche
14:16 Design Your Life
15:39 Inspiration And Quiet
18:34 Content That Spreads
20:29 Progressive Buy In
20:52 Performance Pay Mindset
23:13 Equity Steps Explained
29:57 Partnership Guardrails
32:08 Social Media Impact
33:34 Authentic Media Advice
34:24 Model What Works
35:26 Hands Only Legacy
36:41 Train Associates to Shine
39:19 Handling Haters Online
43:51 Belief Builds Confidence
48:50 Chasing Hard Cases
53:36 Rapid Fire Business Wins
55:56 Avoid Transactional Practice
57:58 Depth Connections and Plugs
CONNECT WITH DR. SIMON FLOREANI:
Instagram: https://www.instagram.com/simonfloreani_/
Website: https://vitalitygroup.com.au/
PRO TIP:
Start testing whether your practice actually depends on you. Simon began by taking one week off, then two, then three, and eventually much longer periods. Instead of waiting until your practice feels perfectly ready, progressively remove yourself and use every weakness that appears to identify the next system, team member, or leadership gap you need to fix.
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