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Building Trust-Driven Partnerships: AstraZeneca’s Concierge Approach to Accelerating Site Activation and Enrollment

PharmaTalkRadio
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AstraZeneca’s US Site Engagement Leads will share how they are reimagining sponsor-site relationships through a trust-first, high-engagement operating model that emphasizes flexibility, responsiveness, and co-creation. This session will showcase how their embedded approach to collaboration has enabled faster site activation, stronger recruitment performance, and improved data delivery—backed by real metrics and lessons learned from a three-year initiative. Key topics include:

  • How continuous site feedback loops and flexibility with SOPs improved startup timelines
  • Metrics from a recent study showing impact: 30% faster budget negotiations, 27% reduced activation times, 68% of recruitment from 42% of sites
  • Tools and tactics used to build consistency, transparency, and trust across studies
  • Lessons learned and how the program has scaled globally

Speakers:
Shannon Edwards Site Engagement Lead, AstraZeneca
Tina Nghiem Site Engagement Lead, AstraZeneca

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