In this episode, Louis discusses an Atlantic article about HP’s Instant Ink subscription and uses it as a broader example of how companies are shifting ownership away from consumers. He agrees with the article’s core complaint: a printer that can be remotely disabled because a subscription lapses feels deeply user-hostile, even if the user technically agreed to the terms. He argues that this is not just about HP’s size or success, but about the principle that once you buy a device, you should be able to use it without hidden restrictions or recurring payments.
Louis then shares his own business experience to show how consumer behavior can encourage these models: when he raised prices slightly to offer better service and reliability, sales dropped dramatically because customers overwhelmingly chose the lowest price. His takeaway is that people need to look beyond price and consider value, reliability, and freedom from subscription traps. He says he personally avoids HP and similar brands, prefers Brother printers because they “just work,” and hopes consumers will use their wallets to push companies away from these restrictive practices.
(I am not affiliated with Louis Rossmann)
Original Video: https://youtu.be/KGszSj0BLeg?si=tEBv-6RsvzBrFrVy
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