HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO
When Companies Predict (and Manipulate) Habits
I.
Andrew Pole had just started working as a data expert for Target when
a few colleagues from the marketing department stopped by his desk
one day and asked the kind of question Pole had been born to answer:
“Can your computers figure out which customers are pregnant, even
if they don’t want us to know?”
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