Email is still the highest-ROI growth channel in ecommerce. But most brands overcomplicate it and leave serious money on the table.
In this episode of Ecom Growth Insider, I sit down with Max Sturtevant, founder of Wellcopy, one of the biggest email & SMS agencies in the DTC space. Max’s team supports around 130 brands with a team of roughly 80 people, and he shares the exact retention levers that consistently move revenue.
We break down:
Why list growth is the #1 lever in email (and what to track)
Pop-up strategy: what conversion rates to aim for and how to improve them
Offer testing that actually works, including the “mystery discount” approach
The biggest trap in retention: over-segmentation and overcomplication
How to “send to engaged” without wrecking deliverability
Flows vs campaigns: what to prioritize as you scale
What 7–9 figure brands do differently with email
If you run a Shopify store and want higher LTV, more repeat purchases, and more profit without increasing ad spend, this episode is a must-listen.
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