We’re diving into one of the most divisive topics in fashion content right now: has LTK ruined fashion content?
What started as a casual conversation turned into a full investigation after a creator’s response to audience feedback sparked a much bigger debate around affiliate culture, gatekeeping, creator monetisation and what audiences actually want from fashion content in 2026.
We unpack:
Our frustrations with using the LTK app
Why so many people are frustrated by the “comment for links” culture
Whether creators are prioritising commission over community experience
The results of our audience poll — and why the responses surprised us
What our audience like and dislike about LTK
The difference between useful affiliate content vs pure gatekeeping
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