Breastfeeding is often described as “the most natural thing in the world” - so why do so many parents struggle with it?In this powerful conversation, midwife Louise Broadridge explores the emotional reality of infant feeding, the pressure placed on new parents, and why feeding trauma is rarely talked about. She explains how a lack of education around breastfeeding physiology leaves many families feeling like they're failing when, in reality, they're navigating a completely normal learning process.From milk supply worries and cluster feeding to formula feeding decisions and maternal mental health, Louise challenges the "breast is best" narrative and argues for a more supportive, evidence-based approach that helps parents meet their own feeding goals without guilt or shame.This episode explores:Why feeding struggles can feel traumaticThe gap between breastfeeding intentions and realityHow understanding milk production reduces anxietyThe impact of feeding challenges on maternal mental healthFormula feeding, breastfeeding, and informed choiceWhy parents need better feeding education and supportA compassionate and thought-provoking discussion about one of the most important - and misunderstood - parts of early parenthood.

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