"There is a lot of money-hungry people chasing trends with a lack of moral compass and ethics behind them."
The Pilates industry is growing fast - but not always in the right direction. In this episode, Nic is joined by Katie, founder of Pilates Delivered, an Amsterdam-based at-home and private Pilates service. Katie trained comprehensively with Polestar Pilates and has been teaching for over a decade across private clients, studios, and her own business.
They get straight into the hard conversation: what's actually happening with teaching standards right now, why weekend certifications are producing a generation of teachers who only know the choreography, and why loving Pilates does not make someone qualified to teach it.
They also explore what separates good teachers from great ones - from personality and people skills to the ability to read a body, adapt on the spot, and never stop learning. Katie shares how expanding into sound healing, Reiki, fascia, and nervous system work has made her a more intuitive, holistic teacher - and why Pilates has always been about the whole person.
And on the business side, Katie talks candidly about building a sustainable private practice from scratch in a new city, setting boundaries with clients, pricing at a premium, and designing a career entirely on her own terms.
Timestamps
00:00 Intro to Katie
00:21 What's really happening in the Pilates industry right now
01:47 Weekend certifications and the choreography problem
06:17 Katie's journey into Pilates and why she chose Polestar
10:13 Building Pilates Delivered: at-home Pilates in Amsterdam
13:47 What clients actually want — and what keeps them coming back
18:55 Expanding beyond Pilates: sound healing, Reiki, and fascia work
23:17 How holistic training makes you a more intuitive teacher
26:57 Pilates and wellness as complementary — not competing
32:35 What actually makes a great Pilates teacher
37:09 Just because you love Pilates doesn't mean you should teach it
39:29 Authenticity, personality, and being exactly who you are
44:04 Building a sustainable career outside the studio model
49:02 Quick-fire questions
50:26 Where to find Katie
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