What happens when a love of music, a family legacy, and a passion for helping artists come together? On this episode of Count It Off, we sit down with Krisita Burket, indie music publicist and founder of Dad & Daughter, a company inspired by her own father’s music career and the songs that influenced her journey. Krisita takes us behind the scenes of music publicity, artist promotion, digital marketing, social media, music PR, and artist development, sharing how she helps Nashville and international independent artists build their brands, reach new audiences, connect with fans, and grow their careers in the digital age. Whether you’re an indie musician, singer-songwriter, emerging artist, Nashville artist, music industry professional, or longtime music fan, this conversation offers an inside look at what it really takes to get heard in today’s crowded music landscape. Discover the story behind Dad & Daughter and hear Krisita’s perspective on independent music, music marketing, digital promotion, streaming, social media strategy, and the modern music business — only on Count It Off.
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