Emma sits down with Krissy Cela, founder and creative director of Oner Active, for an honest conversation about building a bootstrapped business on track to generate close to $300 million this year. Before Oner, Krissy spent a decade building a fitness audience and business from a student laptop, long before either was considered a conventional career path. Today, she owns 50 percent of one of the fastest-growing brands in the category.
But what happens when your life asks you to become someone you don’t yet feel qualified to be, and people still look for reasons not to credit your success to you? This episode is about starting before you feel ready, letting go of the need to prove yourself, and growing into the leader your business requires.
In this episode, Krissy shares:
Why feeling underqualified should not stop you from building something big
How she turned an online audience into a loyal customer community
The early legal and partnership mistakes that shapes how she operates today
How people-pleasing weakened her leadership, and what changed since she stopped
Why the ones who doubt you are rarely the ones who end up mattering
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