Spider-Man Brand New Day just hit $1 billion, and Disney's CEO is already publicly attaching Avengers Doomsday to that momentum. That's a bold bet with a lot riding on it. Sonia Baschez and journalist Shannon Miller look at the gap between brands that genuinely show up for fans and brands that just extract from them, from Disney's new TikTok creator deal to vinyl labels charging $40 for incomplete pressings to Flock Safety's police camera cover-up.
Timestamps
00:00 Disney, Josh DeMaro, and the TikTok IP deal
24:00 The Vinyl Trap: why your record probably has missing tracks
41:55 Flock Safety and the police surveillance scandal
55:47 BTS Ari Dang World Tour and how K-pop does fan activations right
About Shannon Miller Shannon is a journalist and former managing editor at AdWeek covering the creator economy. She co-authored "A Miscellany of Weird and Wonderful Facts" with Jess Severis and writes her own newsletter. Follow her on Threads and Instagram @ShannonL_Miller.
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