What makes an idea unforgettable? In episode 2 of Roastbrief CODE, Fernando Herrera interviews a recreated version of Leo Burnett—one of the most influential minds in advertising. From the emotional roots of his campaigns to lessons learned through failure, this episode is a masterclass on creativity, leadership, and the power of simplicity. Leo speaks about purpose, technology, and the soul of advertising in a way that’s deeply human—and still relevant today. Also available on YouTube, Amazon Music, and Apple Podcasts.
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