Becca Flores is a creator, fractional influencer marketer, and founder of Florish. After being passed over for a promotion and watching her little brother survive a life-threatening accident, she began planning her exit from corporate and building a career around her skills and creativity.
In this episode, Saara and Becca get into leaving the 9-5 world, the inner work behind being seen, and making money as a creator without a massive following. They talk about taking small steps before a big leap, attracting aligned brand partnerships, creating content that serves others, and staying rooted in yourself amidst the internet's opinions.
Chapters 01:29 Meet Becca 02:37 The turning point that led her to leave corporate 07:31 Getting your energy back 08:52 Astrology and Human Design 10:36 Crafting a corporate escape plan 16:26 EMDR and somatic work 19:27 Starting over and letting go 22:12 Working on both sides of the creator economy 23:37 Landing opportunities as a microcreator 26:05 Finding a community that expands you 30:04 Visibility maxing 32:51 How to attract and pitch brand deals 40:50 Audience trust and diversifying your income 43:00 Creating content brands can see themselves in 44:53 LinkedIn, Substack, and showing up across platforms 47:15 Giving creators room to create 49:18 Affiliate partnerships and other income streams 51:25 Ten years of creating before it clicked 55:03 Creating in service of others 1:03:54 Going viral and handling criticism 1:10:24 Fear of success and feeling safe being seen 1:13:28 Entrepreneurship as a spiritual journey 1:17:09 Following the breadcrumbs of purpose 1:18:11 What’s making Becca’s life feel rich
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