Rachel Pachivas is the CEO of Annmarie Skin Care and co-founder of salt+blue, a non-toxic sunscreen brand born out of a moment at the river when she saw a film of chemicals on the water and knew she had to do something about it. With 15 years in the clean beauty space, Rachel has built two brands rooted in intention, transparency, and a refusal to cut corners.
In this episode, Saara and Rachel get into the journey of building salt+blue from scratch, including why they delayed launch by nearly a year after realizing their bioplastic packaging would end up in the ocean. They talk about what's actually in conventional sunscreen and what it's doing to marine life, how Rachel went from campaign organizer to CEO, and what radical candor looks like in practice. They also explore the ritual of using natural products as a form of mindfulness, building a team culture around trust and work-life integration, and Rachel's journey from people-pleasing to leading with directness.
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