Stop Waiting to Be Invited: Jessica Nieto on Creating Community That Converts

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Jessica Nieto is a relationship cultivator, team leader of the Connect Team at eXp Realty, and co-founder of We Connect LA, a community for women in Los Angeles built around authentic connection without pressure or pitch. In this episode, Jessica breaks down the Zara strategy for turning genuine curiosity at pop-up events into real estate clients, what it means to show up as the luxury brand, why she built We Connect LA when the community she wanted did not exist, and how a career built entirely on intentional relationship building becomes the most sustainable business model in real estate. Her X factor? She sees people. Really sees them. And they feel it every time.

Timestamps
0:00 - Intro: Jessica Nieto, Relationship Cultivator and Co-Founder of We Connect LA
 0:45 - What Does a Relationship Cultivator Actually Do?
 1:15 - The Connect Team at eXp Realty
 1:45 - The Origin of We Connect LA
 2:30 - Building the Room You Could Not Find
 3:00 - What We Connect LA Looks Like Today
 3:45 - Fashion as Personal Brand and Showing Up Intentionally
 4:30 - You Are the Luxury Brand
 5:15 - The Zara Strategy: Pop-Ups, Curiosity and the $10 Bracelet
 6:00 - How Genuine Interest Converts to Real Estate Business
 6:45 - People Feel When You Are Really Interested in Them
 7:15 - Community Events as a Business Development Strategy
 8:00 - Create the Table if No One Is Inviting You
 8:45 - Introducing People With Intention
 9:15 - Following Up Without Pitching
 9:45 - Relationships Are the Revenue
 10:30 - Building a Referral Network Through Community
 11:00 - We Connect LA Events and What to Expect
 11:45 - The Energy of a Room Without an Agenda
 12:15 - What Great Connection Actually Looks Like
 13:00 - Her X Factor: She Sees People
 13:45 - How to Find Jessica Nieto and We Connect LA