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Season 2, episode one. Christy joins me and we get something off our chests: the phrases we keep seeing in short-form scripts that make us wince.
Some of them come from AI, some are leftovers from the "50 hooks you need" era, and all of them put a bit of distance between you and the person watching. We talk about why they land badly, what they do to the viewer, and what we'd say instead.
In this episode
[01:28] The word AI shoehorns into everyone's script
[01:56] "Most people think..." and the teacher trap
[04:06] Christy's problem with "clarity" (and why jargon is for the creator, not the viewer)
[08:04] Intros that start with "Hello, I'm..." and the big I am
[12:27] "It's not this, it's that" and the triple-no pattern
[14:24] How I use AI for scripting now, and what I had to change
[16:00] Word soup: the video in the forest
[17:45] When every video turns into an advert
Send us your questions
What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show.
Email: chris@brandvideo.pro
Or DM me on Instagram: https://instagram.com/thechrisgoor
New episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed.
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The Studio: our community for coaches, consultants and experts building a personal brand with video.
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Say hello on Instagram: https://instagram.com/thechrisgoor
