In this episode, Christian Hustle sat down with James Hocking from Hocking Digital to unpack how structured data, attribution, and adaptive local SEO can keep your brand ahead in AI-driven discovery.
📍Chapters:
00:00 The rise of AI in Local SEO
02:32 Understanding LLMs and Their Impact on SEO
05:05 The Importance of Schema and Data Structure
08:03 Device and Location Influence on Search Behaviour
10:40 Content Strategy for AI and LLMs
12:54 Internal Linking and Discoverability
15:34 Key Takeaways for Brands in the AI Era
🔑 Key Takeaways:
1. AI models prioritize content quality, freshness, and context over traditional SEO tactics like internal linking.
2. Search results now shift based on where and how users search, making localized and mobile-first strategies essential.
3. Evergreen pieces still build authority, but brand pages need regular updates to stay relevant to AI-driven algorithms.
4. The new SEO is dynamic and data-driven, blending structured content, local insights, and AI-ready optimization.
💡 Learn more:
Get LPO Certified at Uberall Academy: https://academy.uberall.com/
Discover Location Performance Optimization: https://uberall.com/en-us/products/location-performance-optimization
Meet UB-I: https://get.uberall.com/ub-i/
Learn more about Get Heard: https://getheard.online/
