What does it take to build one of the most influential platforms in Western hunting?
In this episode of The LandTrust Podcast, Nic De Castro sits down with Lorenzo Sartini, Founder & CEO of GoHunt, to break down how he built a data-driven ecosystem that helps hunters plan, draw, and execute better hunts.
From mapping and draw odds to e-commerce and AI-driven tools, Lorenzo shares how GoHunt evolved from a simple idea into a full-stack hunting platform, and where the future of hunting tech is headed.
🎯 What You’ll Learn:
- How GoHunt became the “Zillow of hunting”
- The biggest challenges in Western tag draws and planning hunts
- Why mapping alone is becoming a commodity
- How AI could transform hunting mentorship and access
- The role of data, gear, and ecosystem thinking in modern hunting
- Where the hunting industry (and RecTech) is heading next
#LandTrust #GoHunt #HuntingPodcast #WesternHunting #DIYHunting #HuntingTech #ElkHunting #DrawOdds #PublicLand #HuntPlanning
⏱️ Chapters:
00:00 Intro & guest overview
01:00 Lorenzo’s background & early hunting experiences
05:00 The idea that sparked GoHunt
10:00 Taking the leap from casino job to startup
14:00 What GoHunt is today
17:00 Core business units (research, e-comm, applications)
22:00 Why GoHunt added gear (e-commerce strategy)
27:00 Mapping, mobile, and ecosystem integration
32:00 The evolution of hunting tech (onX, mobile shift)
37:00 The future: AI, mentorship, and access
43:00 Challenges of building in a regulated industry
48:00 Consolidation in hunting tech
56:00 Final thoughts + where to find GoHunt
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New Podcast episodes every other week featuring the industry pros, farmers, ranchers, and sportsmen who help shape the future of the outdoors.
🔗 Follow:
GoHUNT
Instagram: instagram.com/gohunt
Facebook: facebook.com/GOHUNTofficial
LinkedIn: linkedin.com/company/gohunt-llc
Website: www.gohunt.com
LandTrust
Instagram: instagram.com/landtrust_hunt
Facebook: facebook.com/landtrusthunt
LinkedIn: linkedin.com/company/landtrustinc
Website: landtrust.com
