What does luxury really mean in 2026?
Is it logos, trends, or owning fewer pieces that you'll cherish for decades?
In this episode of The Masoom Minawala Show, I sit down with Isha Jajodia, Founder and Creative Director of Roseroom, for an honest conversation about fashion, entrepreneurship, luxury, identity, and building a brand with intention.
From starting her journey as a bored housewife but with a creative dream to building one of India's most loved luxury occasion wear brands, Isha shares the lessons, struggles, and mindset shifts that shaped her journey.
We also dive into the psychology behind luxury, why people crave designer logos, how today's consumers are becoming smarter about investing in fashion, and why timeless style will always outlast trends.
How Isha Jajodia built Roseroom from scratch
The psychology behind luxury brands and designer logos
Why true luxury is about timelessness, not trends
How to rewear your wedding outfit instead of storing it away
The future of bridal fashion and occasion wear
Why originality is the biggest competitive advantage in fashion
The advice that changed Isha's career from Tarun Tahiliani
Building a fashion business without industry connections
Finding your identity through fashion
Why today's luxury consumers value versatility and cost per wear
Entrepreneurship, creativity, and staying true to your craft
Whether you're passionate about fashion, building a business, branding, luxury, or simply creating a life that's authentic to you, this episode is packed with practical insights and timeless advice.
If you enjoyed this conversation, don't forget to like, comment, subscribe, and share it with someone who loves fashion, entrepreneurship, or thoughtful conversations.
In this episode, we discuss:
How Isha Jajodia built Roseroom from scratch
The psychology behind luxury brands and designer logos
Why true luxury is about timelessness, not trends
How to rewear your wedding outfit instead of storing it away
The future of bridal fashion and occasion wear
Why originality is the biggest competitive advantage in fashion
The advice that changed Isha's career from Tarun Tahiliani
Building a fashion business without industry connections
Finding your identity through fashion
Why today's luxury consumers value versatility and cost per wear
Entrepreneurship, creativity, and staying true to your craft
Whether you're passionate about fashion, building a business, branding, luxury, or simply creating a life that's authentic to you, this episode is packed with practical insights and timeless advice.
If you enjoyed this conversation, don't forget to like, comment, subscribe, and share it with someone who loves fashion, entrepreneurship, or thoughtful conversations.
Social Media:
My Instagram: / masoomminawala
My LinkedIn: https://www.linkedin.c...
About Me:
A global influencer and entrepreneur, who aims at bringing Indian fashion on a global platform and popularity. I work with my team around the clock to curate content on fashion, lifestyle, women empowerment, and inspiring personal stories. Using my platform of 1 million followers now, I also work towards popularizing and supporting Indian designers, globally. As a supporter and believer in women and their entrepreneurial skills, I have now founded Empowher too. The initiative helps inspire guide, and uplift women who want to grow or kick-start their journey in the competitive world of business
