From 400 to 12K connections – How Marjut Sadeharju built a learning community that drives business with LinkedIn content

Guest: Marjut Sadeharju, Founder & CEO at Splendid

What happens when you stop thinking about personal branding and start thinking about what you can give?

You build a 12,000-person network that actually means something. In this episode of Haamucast, Edward sits down with Marjut Sadeharju, founder and CEO at Splendid, who went from a lonely consultant to a community-building CEO – all by focusing on giving first and building connections in Finland's tight-knit tech scene.

You'll hear:

👻 Why Marjut ditched digital learning content when she realized it wasn't her professional identity anymore

👻 How she organically discovered her content pillars by tracking engagement rates and following the conversations

👻 The "give, give, give" strategy that turned 400 LinkedIn connections into 12,000 over four years

👻 Why she thinks human connection will be "the new oil" in an AI-dominated world

👻 Her advice for scared first-time posters: "Just do it scared – as long as you do it"

Bonus: Marjut shares why she gets recognized at Reaktor ecosystem events before she even introduces herself – and how that instant connection changes the entire dynamic of business conversations.