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ABOUT THIS EPISODE
Running a creative business can feel impossibly hard when twenty different jobs are competing for your attention - and being busy doesn’t always mean the business is moving forward.
So much of the advice around focus simply tells creative business owners to “pick one thing” without explaining what that actually means when you have several products, multiple platforms and lots of genuinely good ideas.
In this episode, I’m sharing the three areas I believe creative business owners need to focus on to create steady, sustainable growth.
I’m looking honestly at the way I built Fizz and Flourish, the mistakes I made by dividing my attention and what I’m now doing differently as I grow my software for creative business owners - Artova. I’m also sharing examples of creative businesses that have expanded successfully without making the main idea behind their business harder to understand.
This isn’t about deleting all your other ideas or choosing one product for the rest of your life. It’s about deciding what matters most for the next 90 days and making sure the work you do actually supports it.
WHAT YOU’LL LEARN
• Why running a creative business feels so hard when you’re doing twenty different jobs
• How to choose one clear focus for the next ninety days
• Why focusing your business doesn’t mean selling only one product forever
• The mistake I made by not doubling down on what was already working in Fizz and Flourish
• How I’m using both of my YouTube channels to support one united goal
• What successful creative businesses do to make their products, content and audience connect
MENTIONED IN THIS EPISODE
Artova is the workspace I've built for creative business owners. It's a platform to organise all your ideas, product launches, content and numbers, designed for visual thinkers and creative brains.
7-day free trial with full access: https://www.artova.io/
The Work in Progress Club - a monthly physical letter for creative business owners, with an honest business chat, actionable prompts, one manageable challenge and thoughtful little extras: https://www.thecreativejuiceclub.com/workinprogress
Creative businesses mentioned:
Roché Woodworth Illustration:
https://www.instagram.com/rochewoodworthillustration
Emily Harvey Art:
https://www.instagram.com/emilyharveyart
Royalty Soaps:
https://www.youtube.com/@RoyaltySoaps
RESOURCES YOU MIGHT FIND USEFUL
🎧 Listen to The Creative Juice Club Podcast on audio: https://www.thecreativejuiceclub.com/aboutpodcast
Get a load of free resources for your creative business from my website: https://www.thecreativejuiceclub.com/resources
✨ WHERE TO FIND ME
Website: https://www.thecreativejuiceclub.com
YouTube Channel: https://www.youtube.com/@thecreativejuiceclub
Substack: https://substack.com/@thecreativejuiceclub?
Instagram: https://www.instagram.com/thecreativejuiceclub/