What does it take to grow a law firm 20X without creating a business that depends entirely on the owner?
In this episode of Expert In You, host Ann Carden sits down with Simone Fulmer Goss, co-founder of a thriving Oklahoma law firm, to explore how she challenged the traditional law-firm model and transformed her practice into a scalable, sustainable business.
Simone shares the difficult realities behind her growth journey, including the days when making payroll was a struggle and the pivotal decisions that forced her to rethink how the firm operated. Instead of relying on outdated hierarchies and owner-dependent systems, she focused on building stronger pipelines, empowering her team, and creating a structure that could support significant growth without sacrificing people's well-being.
Now, Simone is taking what she learned beyond her own firm through a new advisory business, a book, and a growing community for women law firm owners.
In This Episode, You'll Learn:
- How Simone grew her law firm 20X by challenging conventional approaches
- Why traditional law-firm structures can limit growth and scalability
- How building effective pipelines and systems can create more predictable growth
- Why empowering your team is essential to building a firm that can operate without you
- How to move from being the primary expert and decision-maker to becoming a true business owner
- The difficult lessons Simone learned from struggling to make payroll
- How law firm owners can create sustainable growth without sacrificing their team's well-being
- Why succession planning and ownership structures matter when building a long-term legacy
- How to turn your professional expertise into an advisory business that helps other firm owners succeed
Key Moments:
04:18 Starting a Consulting Business
07:50 Delegating responsibilities effectively
11:16 Recognizing internal systems and processes
16:18 Shifting from referrals to self-marketing
19:13 Managing business finances
23:34 Branding strategy and streaming ads
24:08 Marketing for lower-value cases
30:28 The responsibility of running a firm
32:40 Employee compensation strategy
34:32 Starting The Setup venture
37:51 Creating a law firm cohort
43:26 Opportunities in writing and ambition
Whether you're a law firm owner, attorney, professional services entrepreneur, or expert building a scalable practice, this episode offers practical lessons on leadership, systems, team empowerment, and sustainable business growth.
Tune in to discover how Simone Fulmer Goss broke the traditional law-firm mold, grew her practice 20X, and built a business designed to thrive beyond the founder.
About the guest :
Simone Fulmer Gaus is co-founder of Fulmer Sill, a personal injury and mass torts law firm in Oklahoma City that has grown its revenue more than twenty times in nearly twelve years. She built The Set-UpTM a five-pillar law firm management framework - to prove that law firm owners can build sustainable, profitable practices without burning out the people inside them.
How to connect Simone Fulmer Gaus:
Email : sfulmer@fulmersill.com
Company Website: https://theset-up.co/
LinkedIn Profile: https://www.linkedin.com/in/simonefulmergaus
Facebook Profile: https://www.facebook.com/fulmersill
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
Get Free Resources:
➡️ Access Ann's Free Training: www.expertinyou.biz
➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine
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