Dive into an honest conversation with Audrey Woulard, a Chicago-based portrait and teen photographer, who shares her journey from natural light lover to lighting innovator using strobes, and how embracing boundaries and authenticity supercharged her business. Learn her tips on client communication, marketing strategy, and creating a style that is uniquely yours.
In this episode:
Audrey’s transition from baby/family portraits to high-end senior and teen photography
How her personal life, including becoming a mom, influenced her photography niche
The story behind her rebranding and strategic boundary setting
Her approach to client expectations, studio boundaries, and gallery curation
The mindset shift that took her from natural light purist to lighting innovator using strobes and high-speed sync
Tips on marketing to teens and parents, including working with moms to include them in the process
Her journey into education and speaking at industry conferences, overcoming industry misogyny
The importance of authenticity, style consistency, and boundaries for sustainable success
Practical insights on balancing ambient and flash light to create timeless portraits
How to build confidence and stay true to your unique style without comparison
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