You can have the best Pinterest strategy, the most beautiful content, and thousands of website visitors, but if your funnel isn't working, you're leaving opportunities on the table. In this episode of Pinterest Coffee Chats, I'm joined byJessica Krewson, founder of Design Krew a boutique marketing agency that has helped service providers build and optimize their marketing funnels for over 15 years.
We dive into what happens after someone clicks on your content, why messaging matters more than most business owners realize, and the common mistakes that keep potential clients from taking the next step. If you've ever wondered why people are visiting your website but not converting, or why your lead magnets aren't performing the way you'd hoped, this episode is packed with practical insights you can apply right away.
In This Episode We Talk About: ☕️ What a marketing funnel actually is (and why every business needs one) ☕️ The biggest mistakes business owners make with their websites and landing pages ☕️ Why clear messaging is the foundation of every successful funnel ☕️ How to identify what your ideal client is really searching for ☕️ The importance of creating a seamless experience from content to conversion ☕️ What "above the fold" means and why it matters ☕️ How Pinterest traffic differs from social media traffic ☕️ Choosing the right lead magnet or freebie for your audience ☕️ Why many business owners are making their freebies too advanced ☕️ The role email marketing plays after someone joins your list ☕️ How to create a customer journey that naturally leads to your paid offers
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