https://page2pod.com - Fan-out queries expose the exact words LLMs want to see about your brand — Peec AI's Malte Landwehr on how to read them.
Malte Landwehr is CPO and CMO at Peec AI, and he spent two decades in search before this — VP Product at Searchmetrics, then VP SEO at idealo, running enterprise SEO across roughly 130 million pages. His core argument: LLMs reward consensus. If your website, your founder's LinkedIn, your press release footer, and your G2 profile describe you three different ways, the model has nothing consistent to trust. Describing yourself identically everywhere you have control is the highest-leverage AI visibility work most brands still haven't done.
He also gets specific about what doesn't hold up. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) have picked up tactics that don't survive testing — schema markup can't carry facts your body copy leaves out, duplicate .md versions of pages went uncited across hundreds of thousands of chats, and llms.txt is guidance for AI agents rather than a visibility lever.
What works is duller: declarative sentences, concrete numbers, and content that answers what the fan-outs are already asking about you.
🔎 In This Episode
- Why LLMs look for consensus — and what happens when your site, LinkedIn, and G2 profile don't match
- How should you do keyword research when fan-out queries add terms you never wrote?
- What ChatGPT's site: fan-outs reveal about whether OpenAI has its own link graph
- Does schema markup still influence AI citations? What the testing actually shows
- Markdown copies, .md URLs, and llms.txt — where each one belongs
- Product feeds, Yelp/Resy/OpenTable, and how local visibility works inside ChatGPT
- Why the biggest lever is usually the wrong first project
A practitioner's map of what to change, what to measure, and what to ignore in AI search right now.
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Comment: what's the strangest term you've seen appended to a fan-out query for your brand?
Connect with Malte Landwehr
✅ Malte on LinkedIn → https://www.linkedin.com/in/landwehr
✅ Malte on X → https://x.com/maltelandwehr
✅ Malte's Personal website → https://www.maltelandwehr.de
✅ Peec AI → https://peec.ai
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