This text details how Dirk Van de Put, leader of Mondelez, successfully navigated extreme cocoa price volatility by implementing a strategic "firewall" against market shocks. The author explains that relying solely on price increases is unsustainable because it eventually stifles consumer demand and changes buyer behavior. To maintain stability, the source advocates for a risk playbook that includes diverse packaging strategies and proactive financial planning for worst-case scenarios. By treating erratic commodity costs like a crypto-style asset, businesses can better manage the lag between market drops and actual contract resets. Ultimately, the narrative serves as a guide for founders to prioritize supply chain resilience and honest customer communication over traditional advertising. These practical steps ensure long-term survival in an era of unpredictable global ingredient costs.
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