Make-Up Artist and founder of Sculpted By Aimee, Aimee Connolly joins True Reflections with Gia Mills this week.
Aimee shares her journey from working at a beauty counter at the age of sixteen to leading a thriving international business. She dives into the philosophy of the 5-minute face, how simplification drives her product design and why she embraces a less is more approach to everyday beauty. Plus Aimee gets candid about the realities of scaling a company from navigating major supply chain delays and managing inventory challenges to maintaining a solution-focused mindset as a founder. She also reflects on how the beauty landscape is shifting with the rise of AI, changing consumer expectations and why authentic storytelling remains essential.
Make-Up Discussed:
HydraTint
Brighten Up Concealer
Cream Cushion
Cloud Cream Moisturiser
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