Before you think about content, before you think about platforms, before you think about what you're going to post on Monday — there is a question that has to be answered first. And I've seen brilliant people pour years into building an audience without ever asking it. They got attention. They just didn't build authority. And the difference between those two things is the difference between a following and a movement. In this episode, I talk about what personal branding is actually built on, because I'm not talking about aesthetics. I'm talking about something that goes a lot deeper than that.
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